KEPUTUSAN PEMBELIAN PADA COFFEE SHOP ROUTINE
This research is a quantitative research that aims to determine the effect of store atmosphere and service quality on purchase decision. The population in this study are consumer and customer of coffee shop Routine. The sample size was taken as many as 50 respondents, with a probability sampling met...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
2020-07-08.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | repoupnvj_7642 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Meirina Purnama Ningrum, . |e author |
| 245 | 0 | 0 | |a KEPUTUSAN PEMBELIAN PADA COFFEE SHOP ROUTINE |
| 260 | |c 2020-07-08. | ||
| 500 | |a http://repository.upnvj.ac.id/7642/28/ABSTRAK.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/7642/30/AWAL.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/7642/38/BAB%201.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/7642/32/BAB%202.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/7642/33/BAB%203.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/7642/39/BAB%204.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/7642/35/BAB%205.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/7642/36/DAFTAR%20PUSTAKA.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/7642/29/RIWAYAT%20HIDUP.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/7642/37/LAMPIRAN.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/7642/26/ARTIKEL%20KI.pdf | ||
| 520 | |a This research is a quantitative research that aims to determine the effect of store atmosphere and service quality on purchase decision. The population in this study are consumer and customer of coffee shop Routine. The sample size was taken as many as 50 respondents, with a probability sampling method, with simple random sampling. Data collection was carried out through questionnaires using google form. The analysis technique used is the method of PLS (Partial Least Square) analysis with SmartPLS 3.0 software. The results of this study indicate that (1) store atmosphere significantly influence purchase decision with path coefficient values of 0,680. (2) service quality does not influence purchase decision with the path coefficient of 0,244. | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 690 | |a HB Economic Theory | ||
| 690 | |a HC Economic History and Conditions | ||
| 690 | |a HV Social pathology. Social and public welfare | ||
| 655 | 7 | |a Thesis |2 local | |
| 655 | 7 | |a NonPeerReviewed |2 local | |
| 787 | 0 | |n http://repository.upnvj.ac.id/7642/ | |
| 787 | 0 | |n http://repository.upnvj.ac.id | |
| 856 | 4 | 1 | |u http://repository.upnvj.ac.id/7642/ |z Link Metadata |