ANALISIS KEPERCAYAAN TERHADAP MEREK (BRAND TRUST), ELECTRONIC WORD OF MOUTH (E-WOM), DAN SOCIAL MEDIA INFLUENCER TERHADAP KEPUTUSAN EMBELIAN LIPSTIK PIXY
The research is a quantitative research that aims to determine the effect of brand trust, electronic word of mouth, social media influencer on purchase decisions. The population in this study is a women who uses pixy lipstick. The sample size was taken as many as 75 respondents, with a purposive sam...
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| Format: | Book |
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2020-07-07.
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