ANALISIS KEPERCAYAAN TERHADAP MEREK (BRAND TRUST), ELECTRONIC WORD OF MOUTH (E-WOM), DAN SOCIAL MEDIA INFLUENCER TERHADAP KEPUTUSAN EMBELIAN LIPSTIK PIXY

• Yazar: Vinny Herviani, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2020-07-07.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

The research is a quantitative research that aims to determine the effect of brand trust, electronic word of mouth, social media influencer on purchase decisions. The population in this study is a women who uses pixy lipstick. The sample size was taken as many as 75 respondents, with a purposive sam...