ANALISIS MINAT BELI SEPATU SNEAKERS NIKE
This study aims to analyze and prove the influence of Brand Image, Promotion and Price on Interest in Buying Nike senakers shoes. This research method is quantitative descriptive with 75 users of Sneakers users in the Jakarta area. Data collection was carried out through a questionnaire with a purpo...
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2020-07-30.
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| 520 | |a This study aims to analyze and prove the influence of Brand Image, Promotion and Price on Interest in Buying Nike senakers shoes. This research method is quantitative descriptive with 75 users of Sneakers users in the Jakarta area. Data collection was carried out through a questionnaire with a purposive sampling method and descriptive data analysis techniques using Smart PLS 3. The results of this study indicate that promotions and prices have a positive effect on buying interest. Whereas Brand Image has no effect on Purchase Interest. | ||
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