PENGARUH CITRA MEREK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PENGGUNAAN JASA GO-JEK DI ITC BSD.

This research is a quantitative research that aims to determine the effect of brand image, service quality, and price on the decision to use Go-Jek services. The population in this study were Go-Jek service users at ITC BSD. The sample size was taken as many as 75 respondents, with non probability s...

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Bibliographic Details
Main Author: Panji Nugroho, - (Author)
Format: Book
Published: 2019-01-07.
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