PENGARUH CITRA MEREK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PENGGUNAAN JASA GO-JEK DI ITC BSD.
This research is a quantitative research that aims to determine the effect of brand image, service quality, and price on the decision to use Go-Jek services. The population in this study were Go-Jek service users at ITC BSD. The sample size was taken as many as 75 respondents, with non probability s...
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Main Author: | Panji Nugroho, - (Author) |
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Format: | Book |
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2019-01-07.
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Online Access: | Link Metadata |
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