PENGARUH GAYA HIDUP, WORD OF MOUTH, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA PEGIPEGI

This research is a quantitative study that aims to determine the effect of lifestyle, word of mouth, and service quality on purchasing decisions. The population in this study are consumers who knowand use the services of PegiPegi in Tebet sub - distric, South Jakarta. The size of the sample taken 75...

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Bibliographic Details
Main Author: Alya Aulinawan, (Author)
Format: Book
Published: 2020-07-07.
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