ANALISIS SUASANA TOKO, POTONGAN HARGA DAN PENATAAN PRODUK TERHADAP PEMBELIAN IMPULSIF : Studi Pada Konsumen Ramayana Department Store Cabang Semper
This research is a quantitative study that aims to determine the effect of the atmosphere of the store, price discounts and product arrangement on impulsive purchases. The population in this study are consumers who have shopped at the Ramayana Department Store in the Jakarta area. Sample size was ta...
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2020-07-07.
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