PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN MENABUNG NASABAH. BCA Syariah Cabang Jakarta Barat

This research is a quantitative study that aims to determine the effect of brand image and product quality on customer decisions. The population in this study were respondents who already had BCA Syariah savings in the West Jakarta Branch with a sample of 50 respondents. The sample selection is done...

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Bibliographic Details
Main Author: Raniah Alifah, (Author)
Format: Book
Published: 2020-07-01.
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