ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI SMARTPHONE OPPO (STUDI KASUS PADA WILAYAH JAKARTA SELATAN)

This research is a quantitative study that aims to determine the effect of product quality, price and brand image on buying interest. The population in this study were smartphone users who lived or were active in the South Jakarta area. The sample size was taken as many as 75 respondents, with non-p...

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Bibliographic Details
Main Author: Muhamad Idris, (Author)
Format: Book
Published: 2020-07-03.
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