ANALISIS PERBANDINGAN STRATEGI PEMASARAN PADA TOKO ONLINE (Studi Pada Shopee, Bukalapak, Lazada, dan Tokopedia)

• Yazar: Siti Karlina, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2020-07-07.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This research using quantitative descriptive method was conducted on consumers who shop online. The purpose of this research is to find out, prove, and analyze differences in marketing strategies in Shopee, Bukalapak, Lazada, and Tokopedia. The population in this study are all consumers who shop at...