Aktifitas Rebranding PR dalam Perusahaan Elite Marketer untuk Membangun Brand Awareness.

The research was conducted because it wanted to see whether the rebranding activities carried out by the public relations company ELITE MARKETER could build the expected brand awareness or not. How the public and consumers of ELITE MARKETER know about the change of name and business changes made by...

Full description

Saved in:
Bibliographic Details
Main Author: Ria Nadira Pratiwi, (Author)
Format: Book
Published: 2020-06-23.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000 am a22000003u 4500
001 repoupnvj_8604
042 |a dc 
100 1 0 |a Ria Nadira Pratiwi, .  |e author 
245 0 0 |a Aktifitas Rebranding PR dalam Perusahaan Elite Marketer untuk Membangun Brand Awareness. 
260 |c 2020-06-23. 
500 |a http://repository.upnvj.ac.id/8604/1/ABSTRAK.pdf 
500 |a http://repository.upnvj.ac.id/8604/2/AWAL.pdf 
500 |a http://repository.upnvj.ac.id/8604/12/BAB%201.pdf 
500 |a http://repository.upnvj.ac.id/8604/13/BAB%202.pdf 
500 |a http://repository.upnvj.ac.id/8604/14/BAB%203.pdf 
500 |a http://repository.upnvj.ac.id/8604/15/BAB%204%20.pdf 
500 |a http://repository.upnvj.ac.id/8604/16/BAB%205.pdf 
500 |a http://repository.upnvj.ac.id/8604/17/DAFTAR%20PUSTAKA%20.pdf 
500 |a http://repository.upnvj.ac.id/8604/9/RIWAYAT%20HIDUP.pdf 
500 |a http://repository.upnvj.ac.id/8604/11/LAMPIRAN.pdf 
500 |a http://repository.upnvj.ac.id/8604/10/ARTIKEL%20KI.pdf 
520 |a The research was conducted because it wanted to see whether the rebranding activities carried out by the public relations company ELITE MARKETER could build the expected brand awareness or not. How the public and consumers of ELITE MARKETER know about the change of name and business changes made by Digital Marketer Indonesia (DMID) to Elite Marketer (EM). The purpose of this study is to find out how EM conducts rebranding activities in creating brand awareness and whether it is optimal in the process. Data collection techniques used were in-depth interviews (in-depth interviews) and direct observation to the EM office. The results showed the company's rebranding was not in accordance with the expectations of key informants. The conclusion obtained is that rebranding activities are hampered by financial problems and the advice I can give is the need for more mature planning. 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
690 |a HV Social pathology. Social and public welfare 
655 7 |a Thesis  |2 local 
655 7 |a NonPeerReviewed  |2 local 
787 0 |n http://repository.upnvj.ac.id/8604/ 
787 0 |n http://repository.upnvj.ac.id 
856 4 1 |u http://repository.upnvj.ac.id/8604/  |z Link Metadata