ANALISIS FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN ONLINE DI BUKALAPAK MENGGUNAKAN MODEL AIDA(Studi Kasus pada Pengguna Aplikasi Bukalapak di Kota Bogor)
This study aims to determine the factors from the AIDA model (Attention, Interests, Desires, Actions) that influence effectiveness of online advertising, and to find out the factors that become dominant factors on the effectiveness of online advertising. This research was conducted on 140 people who...
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| Format: | Book |
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2020-07-02.
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