PENGARUH CITRA MEREK DAN HARGA TERHADAP MINAT BELI PRODUK WARDAH PADA MAHASISWA DI DKI JAKARTA

This research is a quantitative study that aims to analyze the effect of brand image and price on buying interest in wardah products for students in DKI Jakarta. This study uses 100 students in DKI Jakarta as a sample, with a probability sampling method, namely random sampling. Data collection is do...

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Bibliographic Details
Main Author: Qonita Taqiyya, (Author)
Format: Book
Published: 2020-07-06.
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