PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK ASUS: Studi Kasus Pada Kelurahan Ciputat, Tanggerang Selatan

• Main Author: M. Rusli Syahlani, - (Author)
• Format: Book
• Published: 2019-01-08.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

This study is a quantitative study aims to know the effect of the quality product, the price, and brand image toward buying decision. The population of this study is the society of district Ciputat, Tangerang Selatan. The sample was conducted for 75 respondents. The methodology of this study is non-probability sampling, especially purposive sampling. The data was collected by distributing the questionnaire. This study analyzed using PLS (Partial Least Square) analysis technique. The result of this study showed that (1) the product quality significantly affect the buying decision with the coefficient percentage as big as 0,317. (2) the price significantly affect the buying decision with the coefficient percentage as big as 0,273. (3) the brand image significantly affect the buying decision with the coefficient as big as 0,436.

Item Description

http://repository.upnvj.ac.id/92/1/AWAL.pdf
http://repository.upnvj.ac.id/92/2/ABSTRAK.pdf
http://repository.upnvj.ac.id/92/3/BAB%20I.pdf
http://repository.upnvj.ac.id/92/4/BAB%20II.pdf
http://repository.upnvj.ac.id/92/5/BAB%20III.pdf
http://repository.upnvj.ac.id/92/6/BAB%20IV.pdf
http://repository.upnvj.ac.id/92/7/BAB%20V.pdf
http://repository.upnvj.ac.id/92/8/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/92/9/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/92/10/LAMPIRAN.pdf
http://repository.upnvj.ac.id/92/11/artikel_skripsi_%20m.rusli%20syahlani.pdf