ANALISIS FAKTOR YANG MEMPENGARUHI PERILAKU IMPULSE BUYING : Studi Kasus Pada Generasi Z Pengguna E-Commerce
The growth of e-commerce is influenced by the behavior of Indonesian consumers who want the convenience of shopping, and are starting interested in doing shopping online. Nowadays, generation Z is the generation that currently dominates shopping online compared to other generations. Currently, appro...
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2021-02-04.
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