ANALISIS KEPUTUSAN INVESTASI PELAKU USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KOTA DEPOK, JAWA BARAT

This research is a quantitative study aimed at analyze the income, financial literacy, herding, and overconfidence to investment decisions of SMEs in Depok City, Jawa Barat. This research uses the SMEs actor in Depok City, Jawa Barat as a population and uses a sampel of 100 respondents, with probabi...

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Main Author: Deta Dini Savira, (Author)
Format: Book
Published: 2021-02-03.
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520 |a This research is a quantitative study aimed at analyze the income, financial literacy, herding, and overconfidence to investment decisions of SMEs in Depok City, Jawa Barat. This research uses the SMEs actor in Depok City, Jawa Barat as a population and uses a sampel of 100 respondents, with probability samping methods, simple random samplings. Data collection is done by spreading the questionnaires. Data analysis technique use are analysis methods PLS (Partial Least Square) with Smart software PLS 3.0. The results of this study show that: (1) Income has an influence on investment decisions (2) Financial literacy has an influence on investment decisions (3) Herding has no influence on investment decisions (4) Overconfidence has no influence on investment decisions. 
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