ANALISIS MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN STARBUCKS COFFEE DI JAKARTA

This research is that aims to analyze the influence variabels product, price, place, promotion,process, people, physical evidence on the purchase decision starbucks coffee ini Jakarta.The method used is quantitative with descriptive analysis techniques followed by inferential analysis techniques usi...

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Main Author: Helena Intania, (Author)
Format: Book
Published: 2021-02-03.
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