PENGARUH CITRA DAN KEPERCAYAAN TERHADAP LOYALITAS PADA E-COMMERCE SHOPEE
This research is a quantitative study that aims to determine the effect of brand image and brand trust on brand loyalty in e-commerce Shopee. The population in this study were Shopee e-commerce users in Jakarta. The sample specified in this study amounted to 100 samples where the sample was determin...
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| Format: | Book |
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2021-02-06.
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