PENGARUH CITRA DAN KEPERCAYAAN TERHADAP LOYALITAS PADA E-COMMERCE SHOPEE

• Yazar: Reyvi Aldatya, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2021-02-06.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This research is a quantitative study that aims to determine the effect of brand image and brand trust on brand loyalty in e-commerce Shopee. The population in this study were Shopee e-commerce users in Jakarta. The sample specified in this study amounted to 100 samples where the sample was determin...