PENGARUH CITRA MEREK, HARGA, DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK LENOVO: Studi Pada Warga Kelurahan Ciganjur Jakarta Selatan

• Yazar: Riyan Wahyu Pratama, - (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2019-01-07.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This research is a quantitative research that aims to determine the effect of brand image, price and sales promotion on purchasing decisions of Lenovo brand smartphones. The population in this study is the community of Ciganjur Urban Village, South Jakarta. The sample size was taken as many as 75 re...