PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT BELI KONSUMEN: Penelitian Pada Konsumen Produk Smartphone Vivo di Wilayah Jakarta

• Main Author: Muthia Shafitri, (Author)
• Format: Book
• Published: 2021-02-04.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

quality, price, and promotion on consumer buying interest in Vivo smartphones in the Jakarta area. The population of this study is the consumers of Vivo smartphone products in the Jakarta area. The sampling technique used was probability sampling with the type of simple random sampling. Data obtained through distributing questionnaires to 109 respondents. The analytical tools used are descriptive statistics and multiple linear regression analysis processed using SPSS. The results showed that product quality did not partially influence buying interest in Vivo smartphones, this was evidenced by a significance value of 0.858> 0.05. Price has a partial effect on purchase intention on Vivo smartphones with a significance value of 0.025 <0.05. Promotion has a partial effect on buying interest on Vivo smartphones with a significance value of 0.011 <0.05. Simultaneously, product quality, price, and promotion have an effect on purchase intention on Vivo smartphones with a significance value of 0.001 <0.05.

Item Description

http://repository.upnvj.ac.id/9738/68/ABSTRAK.pdf
http://repository.upnvj.ac.id/9738/69/AWAL.pdf
http://repository.upnvj.ac.id/9738/70/BAB%201.pdf
http://repository.upnvj.ac.id/9738/79/BAB%202.pdf
http://repository.upnvj.ac.id/9738/76/BAB%203.pdf
http://repository.upnvj.ac.id/9738/77/BAB%204.pdf
http://repository.upnvj.ac.id/9738/66/BAB%205.pdf
http://repository.upnvj.ac.id/9738/78/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/9738/75/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/9738/47/LAMPIRAN.pdf
http://repository.upnvj.ac.id/9738/49/ARTIKEL%20KI.pdf