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    The influence of promotional mix on female consumers' buying behaviour / Goh Mei Ling ... [et al.]

    The influence of promotional mix on female consumers' buying behaviour / Goh Mei Ling ... [et al.] by Goh, Mei Ling, Ang, Elaine Hwee Chin, Tan, Seng Huat, Tay, Tiam Poh

    Published 2021
    “…Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management,…”
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