eMarketing - The Essential Guide to Online Marketing

Table of Contents: “…Chapter 1: Introduction to eMarketing -- Chapter 2: E-mail Marketing -- Chapter 3: Online Advertising -- Chapter 4: Affiliate Marketing -- Chapter 5: Search Engine Marketing -- Chapter 6: Search Engine Optimization -- Chapter 7: Pay per Click Advertising -- Chapter 8: Social Media -- Chapter 9: Crowdsourcing -- Chapter 10: Viral Marketing -- Chapter 11: Online Reputation Management -- Chapter 12: Web Public Relations -- Chapter 13: Web Site Development and Design -- Chapter 14: Online Copywriting -- Chapter 15: Web Analytics and Conversion Optimization -- Chapter 16: Mobile Marketing -- Chapter 17: Customer Relationship Management -- Chapter 18: Market Research -- Chapter 19: eMarketing Strategy…”
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eMarketing The Essential Guide to Marketing in a Digital World by Solomons, Dionne, Kliphuis, Tania, Wadley, Michelle

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Principles of Marketing

Table of Contents: “…Chapter 1: What is Marketing? -- Chapter 2: Strategic Planning -- Chapter 3: Consumer Behavior: How People Make Buying Decisions -- Chapter 4: Business Buying Behavior -- Chapter 5: Market Segmenting, Targeting, and Positioning -- Chapter 6: Creating Offerings -- Chapter 7: Developing and Managing Offerings -- Chapter 8: Using Marketing Channels to Create Value for Customers -- Chapter 9: Using Supply Chains to Create Value for Customers -- Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence -- Chapter 11: Integrated Marketing Communications and the Changing Media Landscape -- Chapter 12: Public Relations, Social Media, and Sponsorships -- Chapter 13: Professional Selling -- Chapter 14: Customer Satisfaction, Loyalty, and Empowerment -- Chapter 15: Price, the Only Revenue Generator -- Chapter 16: The Marketing Plan…”
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Introducing Marketing by Burnett, John

Table of Contents: “…1. Introducing marketing -- 2. Understanding and approaching the market -- 3. …”
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Principles of Marketing by Gomez Albrecht, Maria, Green, Mark, Hoffman, Linda

Table of Contents: “…Setting the Stage -- Chapter 1. Marketing and Customer Value -- Chapter 2. Strategic Planning in Marketing -- Unit 2. …”
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Sports Marketing An Australian Perspective by Richards, Jessica

Table of Contents: “…Introduction -- Acknowledgment of Country -- From inception to publication: A heartfelt thank you to the team -- Meet The Author -- The unique nature of sport marketing -- Understanding the sport consumer -- Selling an experience: marketing intangible objects -- The marketing plan -- Market segmentation and target marketing in sport -- Market research in the sport industry -- Sports marketing in an omnichannel world -- Managing a sports brand -- Promotion and customer service -- Corporate sponsorship and memberships -- Community and stakeholders -- Introducing the "Sports Marketing Mix" -- Appendix…”
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Digital Marketing Strategy by Dolbec, Pierre-Yann

Table of Contents: “…Introduction to Digital Marketing -- Understanding the Digital Consumer -- Planning for a Digital Marketing Campaign -- Introduction to Digital Strategy -- Reach: Generating Awareness and Attracting Visitors -- Act: Creating Content -- Act: Lead Generation and Lead Nurturing -- Convert: Conversion Optimization -- Engage: Building Loyalty and Co-Creating With Customers…”
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Foundations in Digital Marketing by Grayson, Rochelle

Table of Contents: “…Accessibility Statement -- For Students: How to Access and Use this Textbook -- About BCcampus Open Education -- Introduction -- Part I: Fundamentals of Digital Marketing -- Part II: Generating Customer Demand and Nurturing Leads & Proposals -- Part III: Analyzing and Optimizing Your Digital Marketing Performance -- Part IV: The Future of Digital Marketing -- About the Author -- Versioning History…”
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Legal Aspects of Marketing and Sales by Mayer, Don, Warner, Daniel, Siedel, George J., Lieberman, Jethro K.

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The Economics of Food and Agricultural Markets by Barkley, Andrew

Table of Contents: “…Welfare Analysis of Government Policies -- Chapter 3. Monopoly and Market Power -- Chapter 4. Pricing with Market Power -- Chapter 5. …”
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Liquidity, Markets and Trading in Action by Ozenbas , Deniz, Pagano, Michael S., Schwartz , Robert A., Weber, Bruce W.

Table of Contents: “…Economics and the Equity Market: A Microeconomics Course Application -- Liquidity, Trading, and Price Determination in Equity Markets: A Finance Course Application -- Liquidity and the Impact of Information Shocks: A Macroeconomics Course Application -- Trading and Technology: An Information Systems Course Application\ -- Experiencing Market Dynamics with TraderEx: A Trading Decision-Making Simulation…”
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Strategic Marketing in the Global Forest Industries by Hansen, Eric, Juslin, Heikki

Table of Contents: “…Chapter 1: The Context of The Forest Industry and Its Markets -- Chapter 2: Understanding Forest Products Marketing -- Chapter 3: The Marketing Environment, An Information Approach -- Chapter 4: Strategy and Strategic Planning -- Chapter 5: Marketing Structures -- Chapter 6: Marketing Functions -- Chapter 7: Putting Together a Marketing Plan…”
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Entorno Empresarial y Gestión del Marketing Perspectiva Teórica para el Desarrollo de Proyectos de Titulación by Guerrero-Velástegui, César Andrés, González-Garcés, Liliana Elizabeth

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Introduction to Social Media by Lawson, Cheryl

Table of Contents: “…Preface -- Part I: Marketing Principles -- Marketing in the Age of COVID-19 -- How Many P's are in Marketing Now? …”
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Leading Innovation by Shields, Kerri

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Customer Centric Strategy by Shields, Kerri

Subjects: “…Marketing Textbooks…”
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Mastering Strategic Management

Table of Contents: “…Publisher Information -- Chapter 1: Mastering Strategy: Art and Science -- Chapter 2: Leading Strategically -- Chapter 3: Evaluating the External Environment -- Chapter 4: Managing Firm Resources -- Chapter 5: Selecting Business-Level Strategies -- Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves -- Chapter 7: Competing in International Markets -- Chapter 8: Selecting Corporate-Level Strategies -- Chapter 9: Executing Strategy through Organizational Design -- Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility…”
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Launch! Advertising and Promotion in Real Time by Solomon, Michael, Cornell, Lisa Duke, Nizan, Amit

Table of Contents: “…Chapter 1: Meet SS+K: A Real Agency Pitches a Real Client -- Chapter 2: A User's Manual: Advertising, Promotion, and Marketing Essentials -- Chapter 3: Advertising and Society -- Chapter 4: Consumers and the Communications Process: SS+K Gets to Know Its Consumers -- Chapter 5: Know Your Audience: SS+K Learns All About msnbc.com, Inside and Out -- Chapter 6: Segment, Target, and Position Your Audience: SS+K Identifies the Most Valuable News Consumer -- Chapter 7: Decide What You Can Afford to Say: msnbc.com Sets the Budget -- Chapter 8: Create a Strategy: SS+K Puts Its Research to Use as the Agency Creates the Brief -- Chapter 9: Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media Tactics -- Chapter 10: Plan and Buy Media: SS+K Chooses the Right Media for the Client's New Branding Message -- Chapter 11: Execute on All Platforms: SS+K Goes into Production Overdrive -- Chapter 12: Make the Message Sell: SS+K Ensures that All Components Tell the Brand Story -- Chapter 13: Launch! …”
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The Power of Selling by Richmond, Kimberly

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Electronic Commerce The Strategic Perspective by Watson, Richard T., Berthon, Pierre, Pitt, Leyland F., Zinkhan, George M.

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