Case Studies in Community Psychology Practice A Global Lens by Palmer, Geraldine L., Rogers, Todd L., Viola, Judah, Engel, Maronica

Table of Contents: “…Cultural Development in Underrepresented Communities: Using an Empowerment and Citizen Participation Approach -- 2. …”
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Principles of Marketing

Table of Contents: “…-- Chapter 2: Strategic Planning -- Chapter 3: Consumer Behavior: How People Make Buying Decisions -- Chapter 4: Business Buying Behavior -- Chapter 5: Market Segmenting, Targeting, and Positioning -- Chapter 6: Creating Offerings -- Chapter 7: Developing and Managing Offerings -- Chapter 8: Using Marketing Channels to Create Value for Customers -- Chapter 9: Using Supply Chains to Create Value for Customers -- Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence -- Chapter 11: Integrated Marketing Communications and the Changing Media Landscape -- Chapter 12: Public Relations, Social Media, and Sponsorships -- Chapter 13: Professional Selling -- Chapter 14: Customer Satisfaction, Loyalty, and Empowerment -- Chapter 15: Price, the Only Revenue Generator -- Chapter 16: The Marketing Plan…”
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