Showing 1 - 20 results of 297 for search '"Marketing"', query time: 0.11s Refine Results
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    Market Engineering Insights from Two Decades of Research on Markets and Information /

    Published 2021
    Table of Contents: “…Information and Market Engineering at KIT: Quo Vadis? -- Market Success: The Quest for the Objectives and Success Factors of Markets -- Decision Analytics for Initial Public Offerings: How Filing Sentiment Influences Stock Market Returns -- Taxonomy Development for Business Research: A Hands-On Guideline -- Understanding Emotions in Electronic Auctions: Insights from Neurophysiology -- Studying Conceptual Modeling Processes: A Modeling Tool, Research Observatory, and Multimodal Observation Setup -- Engineering Energy Markets: The Past, the Present, and the Future -- Can Immersive Systems Help Address Sustainability Goals? …”
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    Electronic eBook
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    The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric / by Bengtson, Erik, Mossberg, Oskar

    Published 2023
    Table of Contents: “…Introduction: A New Framework for Green Marketing -- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises -- 3. …”
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    Electronic eBook
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    Market Segmentation Analysis Understanding It, Doing It, and Making It Useful / by Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich

    Published 2018
    Table of Contents: “…Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. …”
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    Electronic eBook
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    Housing Market Dynamics in Africa by Bah, El-hadj M., Faye, Issa, Geh, Zekebweliwai F.

    Published 2018
    Table of Contents: “…Housing Finance in Africa -- 4. Unlocking Land Markets and the Provision of Infrastructure for Affordable Housing in Africa -- 5. …”
    Link to Metadata
    Electronic eBook
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    Liquidity, Markets and Trading in Action An Interdisciplinary Perspective / by Ozenbas, Deniz, Pagano, Michael S., Schwartz, Robert A., Weber, Bruce W.

    Published 2022
    Table of Contents: “…Chapter 1: Economics and the Equity Market: A Microeconomics Course Application -- Chapter 2: Liquidity, Trading, and Price Determination in Equity Markets: A Finance Course Application -- Chapter 3: Liquidity and the Impact of Information Shocks: A Macroeconomics Course Application -- Chapter 4: Trading and Technology: An Information Systems Course Application -- Chapter 5: Experiencing Market Dynamics with TraderEx: A Trading Decision-Making Simulation.…”
    Link to Metadata
    Electronic eBook
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    Consumer Decision Neuroscience Ausgewählte Beiträge / by Gier, Nadine R.

    Published 2022
    Subjects: “…Marketing.…”
    Link to Metadata
    Electronic eBook
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    Older Workers and Labour Market Exclusion Processes A Life Course perspective /

    Published 2023
    Table of Contents: “…Older Workers and Their Relations to the Labour Market in Albania -- Chapter 6. Attitudes Towards Older People in the Labour Market and in Politics: A Cross-National Comparison -- Chapter 7. …”
    Link to Metadata
    Electronic eBook
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    Migrants, Refugees and Asylum Seekers' Integration in European Labour Markets A Comparative Approach on Legal Barriers and Enablers /

    Published 2021
    Table of Contents: “…Europe's Legal Peripheries: Migration, Asylum and the European Labour Market -- Chapter 2. Between Numbers and Political Drivers: What Matters in Policy-Making -- Chapter 3. …”
    Link to Metadata
    Electronic eBook
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    The Future of Consumption How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience /

    Published 2024
    Table of Contents: “…Introduction -- The Future of Consumption, Kristina Bäckström, Carys Egan-Wyer & Emma Samsioe -- Part 1 - Technology -- The Intersection of Sustainability and Technology in the Context of the Digital Marketplace, Hela Hassen & Precious Akponah -- Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships, Franklin Velasco & Hanna Marriott -- Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing, Hossain Shahriar -- Consumer Trust and Platformised Retail Personalisation, Stefan Larsson & Kashyap Haresamudram -- Friend or foe? …”
    Link to Metadata
    Electronic eBook
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    Reality Lost Markets of Attention, Misinformation and Manipulation / by Hendricks, Vincent F., Vestergaard, Mads

    Published 2019
    Table of Contents: “…Attention Economics -- Chapter 2. The News Market -- Chapter 3. Attention Speculation and Political Bubbles -- Chapter 4. …”
    Link to Metadata
    Electronic eBook
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    Immigrant and Asylum Seekers Labour Market Integration upon Arrival: NowHereLand A Biographical Perspective /

    Published 2023
    Table of Contents: “…Chapter 1. Labour Market Integration as an Interactive Process -- Chapter 2. …”
    Link to Metadata
    Electronic eBook
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    Swiss Finance Banking, Finance, and Digitalization / by Meier, Henri B., Marthinsen, John E., Gantenbein, Pascal A., Weber, Samuel S.

    Published 2023
    Table of Contents: “…Chapter 1: Introduction -- Chapter 2: Finanzplatz Schweiz: Financial Center Switzerland -- Chapter 3: Swiss Banking System -- Chapter 4: Swiss Bank (Customer) Secrecy & the International Exchange of Information -- Chapter 5: Swiss Financial Market Regulators & Laws -- Chapter 6: Swiss Institutional Investors -- Chapter 7: Swiss National Bank & Swiss Franc's Role in Global Financial Markets -- Chapter 8: Swiss Debt Markets -- Chapter 9: Swiss Equity Markets -- Chapter 10: Swiss Derivative Markets -- Chapter 11: Financial Digitalization, Fintech, and the Collaborative Economy -- Chapter 12: Swiss Taxes on Investments and Financing -- Chapter 13: Summery & Outlook.…”
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    Electronic eBook
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