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Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion
Published 2024“…Taylor & Francis…”
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2
Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches
Published 2024“…Taylor & Francis…”
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DOAB: description of the publication
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3
Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing
Published 2024“…Taylor & Francis…”
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DOAB: description of the publication
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4
Consuming Atmospheres Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Published 2024“…Taylor & Francis…”
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5
Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places
Published 2024“…Taylor & Francis…”
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DOAB: description of the publication
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6
Chapter 13 Haptic Creatures Tactile Affect and Human-Robot Intimacy in Japan
Published 2022“…Taylor & Francis…”
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7
Chapter 13 Haptic Creatures Tactile Affect and Human-Robot Intimacy in Japan
Published 2022“…Taylor & Francis…”
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic Book Chapter -
8
Country of Origin Effect in International Business Strategic and Consumer Perspectives
Published 2024“…Taylor & Francis…”
OAPEN Library: description of the publication
Electronic Book Chapter -
9
Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches
Published 2024“…Taylor & Francis…”
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic Book Chapter -
10
Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion
Published 2024“…Taylor & Francis…”
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic Book Chapter -
11
Consuming Atmospheres Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Published 2024“…Taylor & Francis…”
OAPEN Library: description of the publication
Electronic Book Chapter -
12
Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing
Published 2024“…Taylor & Francis…”
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic Book Chapter -
13
Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places
Published 2024“…Taylor & Francis…”
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic Book Chapter