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  1. 1
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    The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric by Bengtson, Erik

    Published 2023
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  2. 2
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    Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing by Kościółek, Szczepan

    Published 2024
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  3. 3
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    Fashion Communication in the Digital Age Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023

    Published 2023
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  4. 4
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    A New Era of Consumer Behavior In and Beyond the Pandemic

    Published 2023
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  5. 5
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    The Future of Consumption How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

    Published 2024
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  6. 6
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    Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion by Szczęsna, Ewa

    Published 2024
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  7. 7
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    Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches by Witek-Hajduk, Marzanna K.

    Published 2024
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  8. 8
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    Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing by Steadman, Chloe

    Published 2024
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  9. 9
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    Consuming Atmospheres Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

    Published 2024
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  10. 10
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    Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places by Mabillard, Vincent

    Published 2024
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  11. 11
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    Brand Management Advancing Insights on

    Published 2017
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  12. 12
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    Consumer Behavior Practice Oriented Perspectives

    Published 2017
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  13. 13
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    Marketing

    Published 2018
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  14. 14
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    Agricultural Value Chain

    Published 2018
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  15. 15
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    Global Market and Trade

    Published 2023
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  16. 16
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    Business School Research Excellence, Academic Quality and Positive Impact

    Published 2024
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  17. 17
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    Internationale Zielmarktanalyse und Vertriebsentwicklung Die Implementierung der Methodik des International Sales Accelerator Modells by Reber geb. Wiesenauer, Simone

    Published 2021
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  18. 18
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    Verhaltensforschung am Point of Sale Ansatzpunkte und Methodik by Silberer, Günter

    Published 2009
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  19. 19
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    Die Big-Data-Debatte Chancen und Risiken der digital vernetzten Gesellschaft by Knorre, Susanne

    Published 2020
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  20. 20
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    Moral Reasoning at Work Rethinking Ethics in Organizations by Kvalnes, Øyvind

    Published 2019
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