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1
Marketing im liberalisierten Strommarkt Kommunikation und Produktplanung im Privatkundenmarkt
Published 2018Subjects: DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter -
2
Typologie des Marketing-Management Theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Published 2018Subjects: “…Sales & marketing management bicssc…”
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3
Contemporary Issues in Strategic Marketing
Published 2020Subjects: “…Sales & marketing management bicssc…”
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4
Marketing im liberalisierten Strommarkt Kommunikation und Produktplanung im Privatkundenmarkt
Published 2018Subjects: OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic Book Chapter -
5
Typologie des Marketing-Management Theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Published 2018Subjects: “…Sales & marketing management bicssc…”
OAPEN Library: download the publication
OAPEN Library: description of the publication
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6
Oekologieorientierte Profilierung im vertikalen Marketing dargestellt am Beispiel der Elektrobranche
Published 1997Subjects: “…Sales & marketing management bicssc…”
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DOAB: description of the publication
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7
Oekologieorientierte Profilierung im vertikalen Marketing dargestellt am Beispiel der Elektrobranche
Published 1997Subjects: “…Sales & marketing management bicssc…”
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8
Messebeteiligungen von Hochschulen Ziele und Erfolgskontrolle
Published 2000Subjects: “…Sales & marketing management bicssc…”
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9
Messebeteiligungen von Hochschulen Ziele und Erfolgskontrolle
Published 2000Subjects: “…Sales & marketing management bicssc…”
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10
Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
Published 2018Subjects: “…Sales & marketing management bicssc…”
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DOAB: description of the publication
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11
Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
Published 2018Subjects: “…Sales & marketing management bicssc…”
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12
Perceived Quality of Mobile Services A Segment-Specific Analysis
Published 2008Subjects: “…Sales & marketing management bicssc…”
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13
Perceived Quality of Mobile Services A Segment-Specific Analysis
Published 2008Subjects: “…Sales & marketing management bicssc…”
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14
Marketing innovativer Dienstleistungen am Beispiel elektronischer Wirtschaftsinformationsdienste
Published 2018Subjects: DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter -
15
Marketing innovativer Dienstleistungen am Beispiel elektronischer Wirtschaftsinformationsdienste
Published 2018Subjects: OAPEN Library: download the publication
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16
Ressourcenbasierte Erschließung neuer Maerkte Dargestellt am Beispiel der Textilindustrie
Published 2003Subjects: DOAB: download the publication
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17
Ressourcenbasierte Erschließung neuer Maerkte Dargestellt am Beispiel der Textilindustrie
Published 2003Subjects: OAPEN Library: download the publication
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18
Kennzahlensysteme zur Erfolgskontrolle des Verkaufs und der Marketing-Logistik Entwicklung und Anwendung in der Konsumgueterindustrie
Published 2018Subjects: DOAB: download the publication
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19
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20
Pricing of Consumer Innovations
Published 2022Subjects: DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter