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  1. 1
    The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric

    The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric by Bengtson, Erik

    Published 2023
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  2. 2
    Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing

    Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing by Kościółek, Szczepan

    Published 2024
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  3. 3
    Fashion Communication in the Digital Age Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023

    Fashion Communication in the Digital Age Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023

    Published 2023
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  4. 4
    A New Era of Consumer Behavior In and Beyond the Pandemic

    A New Era of Consumer Behavior In and Beyond the Pandemic

    Published 2023
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  5. 5
    The Future of Consumption How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

    The Future of Consumption How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

    Published 2024
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  6. 6
    Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion

    Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion by Szczęsna, Ewa

    Published 2024
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  7. 7
    Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches

    Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches by Witek-Hajduk, Marzanna K.

    Published 2024
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  8. 8
    Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

    Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing by Steadman, Chloe

    Published 2024
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  9. 9
    Consuming Atmospheres Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

    Consuming Atmospheres Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

    Published 2024
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  10. 10
    Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places

    Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places by Mabillard, Vincent

    Published 2024
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  11. 11
    Brand Management Advancing Insights on

    Brand Management Advancing Insights on

    Published 2017
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  12. 12
    Consumer Behavior Practice Oriented Perspectives

    Consumer Behavior Practice Oriented Perspectives

    Published 2017
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  13. 13
    Marketing

    Marketing

    Published 2018
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  14. 14
    Agricultural Value Chain

    Agricultural Value Chain

    Published 2018
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  15. 15
    Global Market and Trade

    Global Market and Trade

    Published 2023
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  16. 16
    Business School Research Excellence, Academic Quality and Positive Impact

    Business School Research Excellence, Academic Quality and Positive Impact

    Published 2024
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  17. 17
    Internationale Zielmarktanalyse und Vertriebsentwicklung Die Implementierung der Methodik des International Sales Accelerator Modells

    Internationale Zielmarktanalyse und Vertriebsentwicklung Die Implementierung der Methodik des International Sales Accelerator Modells by Reber geb. Wiesenauer, Simone

    Published 2021
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  18. 18
    Verhaltensforschung am Point of Sale Ansatzpunkte und Methodik

    Verhaltensforschung am Point of Sale Ansatzpunkte und Methodik by Silberer, Günter

    Published 2009
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  19. 19
    Die Big-Data-Debatte Chancen und Risiken der digital vernetzten Gesellschaft

    Die Big-Data-Debatte Chancen und Risiken der digital vernetzten Gesellschaft by Knorre, Susanne

    Published 2020
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  20. 20
    Moral Reasoning at Work Rethinking Ethics in Organizations

    Moral Reasoning at Work Rethinking Ethics in Organizations by Kvalnes, Øyvind

    Published 2019
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