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    Introduction to Social Media by Lawson, Cheryl

    Published 2022
    Table of Contents: “…-- Social Media Marketing, A Brief History -- What Business Are You Even In? -- Do You Even Google? -- Who Is Your Customer? -- Competition Check -- Social Media History...How Did We Get Here -- Part 2: Social Media Marketers and Marketing Strategy -- Applying Basic Marketing Principles to Social Media Marketing -- What's it All For? …”
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