Search Results - "On the Media"

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    When Media Are New : Understanding the Dynamics of New Media Adoption and Use by John Carey and Martin C.J. Elton

    Published 2010
    Subjects: “…Digital Media--Social Aspects…”
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    The Media Systems in Europe Continuities and Discontinuities /

    Published 2023
    Table of Contents: “…Europe and the Media in 1990-2020 -- Chapter 4. The Media in North-western Europe in the Last Three Decades -- Chapter 5. …”
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    Electronic eBook
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    Families and New Media Comparative Perspectives on Digital Transformations in Law and Society /

    Published 2023
    Subjects: “…Mass media Law and legislation.…”
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    Electronic eBook
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    Understanding Media and Culture An Introduction to Mass Communication

    Published 2016
    Table of Contents: “…Chapter 1: Media and Culture -- Chapter 2: Media Effects -- Chapter 3: Books -- Chapter 4: Newspapers -- Chapter 5: Magazines -- Chapter 6: Music -- Chapter 7: Radio -- Chapter 8: Movies -- Chapter 9: Television -- Chapter 10: Electronic Games and Entertainment -- Chapter 11: The Internet and Social Media -- Chapter 12: Advertising and Public Relations -- Chapter 13: Economics of Mass Media -- Chapter 14: Ethics of Mass Media -- Chapter 15: Media and Government -- Chapter 16: The Future of Mass Media…”
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  16. 76

    Media Studies 101 by Pearson, Erika

    Published 2013
    Table of Contents: “…AboutIntroduction, and How To Use This TextPart One: Reading Media Texts -- Analysing Texts: Media and Theory -- Communication & Culture -- Intercultural Communication -- Semiotics -- Signs and Signifiers -- Sign Systems -- Semiotics and Communication Processes -- Codes -- Two-step flow of communication -- Gender and politics -- Limitations of minimal effects model -- Part Two: Culture and Contexts -- Ideology -- Discourse, Institutions, and Power -- Institutions -- Discourse and Institutions -- Media and Democracy -- Habermas' Public Sphere -- Who is 'the Public'? …”
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  17. 77

    Media Innovation and Entrepreneurship

    Published 2017
    Table of Contents: “…-- Looking Ahead -- Ideation -- Ideation -- Looking Ahead -- Customer Discovery -- Customer Discovery for Content and Tech Startups -- Looking Ahead -- Business Models for Content & Technology Ventures -- Business Models for Content and Technology Plays -- From the Field: Refining Our Business Plan Was the Key to Attracting Our First Investor -- From the Field: Writing a Business Plan & Budget -- Nonprofit Model Development -- Nonprofit Model Development -- From the Field: The Knoxville Experiment -- Exercise: Being a Media Nonprofit -- Freelancing as Entrepreneurship and Consulting as Business Models -- Freelancing as Entrepreneurship and Consulting as Business Models -- From the Field: How to Get and Keep Gigs as a Freelance Journalist -- From the Field: How I Ditched the 9 to 5 and Built a Business I Could Live With -- Looking Ahead -- Startup Funding -- Startup Funding: Introduction -- Startup Funding: Why Funding -- Startup Funding: Traditional Venture Funding -- Startup Funding: Nontraditional Funding Sources -- Startup Funding: Crowdfunding -- From the Field: Friends, Family and Fools Funding -- From the Field: The Journey from Listening to Leader -- From the Field: Your Kickstarter Campaign is a Story -- Looking Ahead -- Pitching Ideas -- Pitching Ideas -- From the Field: The Perfect Pitch -- Looking Ahead -- Marketing Your Venture to Audiences -- Marketing Your Venture to Audiences -- Marketing Your Venture: Engagement and Analytics -- Looking Ahead -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges -- From the Field: A Short History of Silicon Valley -- Planned AdditionsInstructor ResourcesGlossaryAcknowledgementsAbout the AuthorsCover CreditsLicense & Remixing InformationHelp to Expand This Book!…”
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    Writing for Electronic Media by Champagne, Brian

    Published 2017
    Table of Contents: “…Live Shots -- 11. Social Media -- 12. Working With Photographers -- 13. Radio -- 14. …”
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    New Media Futures by Faltesek, Daniel

    Published 2019
    Subjects: “…New Media Journalism Textbooks…”
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    Introduction to Social Media by Lawson, Cheryl

    Published 2022
    Table of Contents: “…-- Competition Check -- Social Media History...How Did We Get Here -- Part 2: Social Media Marketers and Marketing Strategy -- Applying Basic Marketing Principles to Social Media Marketing -- What's it All For? …”
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