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    Information Systems A Manager's Guide to Harnessing Technology

    Published 2015
    Table of Contents: “…Chapter 1: Setting the Stage: Technology and the Modern Enterprise -- Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers -- Chapter 3: Zara: Fast Fashion from Savvy Systems -- Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits -- Chapter 5: Moore's Law: Fast, Cheap Computing and What It Means for the Manager -- Chapter 6: Understanding Network Effects -- Chapter 7: Peer Production, Social Media, and Web 2.0 -- Chapter 8: Facebook: Building a Business from the Social Graph -- Chapter 9: Understanding Software: A Primer for Managers -- Chapter 10: Software in Flux: Partly Cloudy and Sometimes Free -- Chapter 11: The Data Asset: Databases, Business Intelligence, and Competitive Advantage -- Chapter 12: A Manager's Guide to the Internet and Telecommunications -- Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else) -- Chapter 14: Google: Search, Online Advertising, and Beyond…”
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