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    Communicating Fashion Trend Research and Forecasting by Goncu Berk, Gozde, DeLong, Marilyn

    Published 2023
    Table of Contents: “…Introduction -- About the Authors -- Chapter 1 - Trends Research & Fingertip Dictionary -- Chapter 2 - Understanding your Aesthetic Response -- Chapter 3 - Developing a Collective Perspective -- Chapter 4 - Trend Industry and Forecasting -- Chapter 5 - Trend Drivers and Mega Trends: Local and Global Contexts -- Chapter 6 - Trend Lifecycles and Adopter Categories -- Chapter 7 - The Trend Research Toolkit -- Chapter 8 - Innovations and Trend Forecasting -- Chapter 9 - The Form of the Trend: Design and the Body -- Chapter 10 - Recognizing Trend Patterns in Product Relationships…”
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    Trademark Law by Grynberg, Michael

    Published 2022
    Table of Contents: “…Introduction to Trademark Law -- Distinctiveness -- Generic marks -- Non-Word Marks, Colors, and Trade Dress -- Trade Dress and Product Design -- Functionality -- Aesthetic Functionality -- Non-Traditional Marks -- Obtaining Trademarks Rights Through Use of the Mark -- Geographic Protection -- Abandonment -- Registration -- Trademark use and Infringement -- Likelihood of Confusion -- Likelihood of Confusion (cont'd) -- Broadened theories of confusionn -- Secondary Liability -- Trademarks and Domain Names -- Dilution -- Dilution (cont'd) -- Fair Use -- Nominative Fair Use -- First Sale -- Expressive Uses and the First Amendment -- Trademark Procedure -- False Advertising -- The Right of Publicity…”
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