Search Results - "brand"
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Brand Content und Brand Image Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen /
Published 2022Table of Contents: “…Einleitung -- Marke und Markenkommunikation -- Userperspektive auf Brand Content: Der Uses-and-Gratifications-Ansatz -- Informationsverarbeitung und Wirkung von Markenkommunikation -- Forschungsstand, Hypothesen und Forschungsmodell -- Empirisches Vorgehen -- Resultate: Der Einfluss des Brand Contents auf das Markenimage -- Diskussion.…”
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Electronic eBook -
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Brand Content und Brand Image Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen
Published 2022Subjects: “…Branding…”
DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter -
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Brand Content und Brand Image Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen
Published 2022Subjects: “…Branding…”
OAPEN Library: download the publication
OAPEN Library: description of the publication
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Brand Management Advancing Insights on
Published 2017DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter -
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Socialistic Brands A Unique Category of Vintage Brands
Published 2017DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter -
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Academic Brands
Published 2022Subjects: “…branding…”
DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter -
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Brand Management
Published 2022DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter -
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