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  1. 41

    Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful by Leisch, Friedrich

    Published 2018
    Subjects: “…Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access…”
    OAPEN Library: download the publication
    OAPEN Library: description of the publication
    Electronic Book Chapter
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