Search Results - "ethnocentrism"

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    Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion by Szczęsna, Ewa

    Published 2024
    Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
    DOAB: download the publication
    DOAB: description of the publication
    Electronic Book Chapter
  14. 14

    Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches by Witek-Hajduk, Marzanna K.

    Published 2024
    Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
    DOAB: download the publication
    DOAB: description of the publication
    Electronic Book Chapter
  15. 15

    Country of Origin Effect in International Business Strategic and Consumer Perspectives

    Published 2024
    Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
    OAPEN Library: description of the publication
    Electronic Book Chapter
  16. 16

    Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches by Witek-Hajduk, Marzanna K.

    Published 2024
    Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
    OAPEN Library: download the publication
    OAPEN Library: description of the publication
    Electronic Book Chapter
  17. 17

    Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion by Szczęsna, Ewa

    Published 2024
    Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
    OAPEN Library: download the publication
    OAPEN Library: description of the publication
    Electronic Book Chapter
  18. 18

    Chapter Epilogue The Citizenship Argument - Why Are We in This Together? by Štiks, Igor

    Published 2015
    Subjects: “…Ethnocentrism…”
    DOAB: download the publication
    DOAB: description of the publication
    Electronic Book Chapter
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    Multikulturalizem in migracije by Lukšič Hacin, Marina

    Published 1999
    Subjects: “…ethnocentrism…”
    DOAB: download the publication
    DOAB: description of the publication
    Electronic Book Chapter