Search Results - "ethnocentrism"
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Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion
Published 2024Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter -
14
Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches
Published 2024Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter -
15
Country of Origin Effect in International Business Strategic and Consumer Perspectives
Published 2024Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
OAPEN Library: description of the publication
Electronic Book Chapter -
16
Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches
Published 2024Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic Book Chapter -
17
Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion
Published 2024Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic Book Chapter -
18
Chapter Epilogue The Citizenship Argument - Why Are We in This Together?
Published 2015Subjects: “…Ethnocentrism…”
DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter -
19
Chapter Epilogue The Citizenship Argument - Why Are We in This Together?
Published 2015Subjects: “…Ethnocentrism…”
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic Book Chapter -
20
Multikulturalizem in migracije
Published 1999Subjects: “…ethnocentrism…”
DOAB: download the publication
DOAB: description of the publication
Electronic Book Chapter