Search Results - "global strategy"

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    Fundamentals of Global Strategy by de Kluyver, Cornelis A.

    Published 2012
    Table of Contents: “…Chapter 1: Competing in a Global World -- Chapter 2: The Globalization of Companies and Industries -- Chapter 3: Generic Strategies for Global Value Creation -- Chapter 4: Global Strategy as Business Model Change -- Chapter 5: Target Markets and Modes of Entry -- Chapter 6: Globalizing the Value Proposition -- Chapter 7: Global Branding -- Chapter 8: Globalizing the Value Chain Infrastructure -- Chapter 9: Global Supply-Chain Management -- Chapter 10: Globalizing the Management Model…”
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