Search Results - "market segmentation"

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    Market Segmentation Analysis Understanding It, Doing It, and Making It Useful / by Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich

    Published 2018
    Table of Contents: “…Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. …”
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    Electronic eBook
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    Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful by Leisch, Friedrich

    Published 2018
    Subjects: “…Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access…”
    DOAB: download the publication
    DOAB: description of the publication
    Electronic Book Chapter
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    Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful by Leisch, Friedrich

    Published 2018
    Subjects: “…Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access…”
    OAPEN Library: download the publication
    OAPEN Library: description of the publication
    Electronic Book Chapter
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    Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing by Kościółek, Szczepan

    Published 2024
    Subjects: “…Behaviour;Consumer;Consumer-Oriented;Crowdfunding;campaigns;crowdsourcing;equity;Fan Communities;funding;fundraising;Investment;Management;Marketing;Marketing Management;Marketing Strategies;marketing communication;market segmentation;STP approach;Strategic Marketing;Strategies;sport;sports clubs;sports marketing;sport funding;sport management…”
    DOAB: download the publication
    DOAB: description of the publication
    Electronic Book Chapter
  16. 16

    Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing by Kościółek, Szczepan

    Published 2024
    Subjects: “…Behaviour;Consumer;Consumer-Oriented;Crowdfunding;campaigns;crowdsourcing;equity;Fan Communities;funding;fundraising;Investment;Management;Marketing;Marketing Management;Marketing Strategies;marketing communication;market segmentation;STP approach;Strategic Marketing;Strategies;sport;sports clubs;sports marketing;sport funding;sport management…”
    OAPEN Library: download the publication
    OAPEN Library: description of the publication
    Electronic Book Chapter
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    Current Trends in Tourism under COVID-19 and Future Implications

    Published 2023
    Subjects: “…market segmentation…”
    DOAB: download the publication
    DOAB: description of the publication
    Electronic Book Chapter
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