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Marketing
Published 2018Subjects: “…Sales & marketing bicssc…”
DOAB: download the publication
DOAB: description of the publication
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Markets
Published 2019DOAB: download the publication
DOAB: description of the publication
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Markets
Published 2019OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic Book Chapter -
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eMarketing - The Essential Guide to Online Marketing
Published 2012Table of Contents: “…Chapter 1: Introduction to eMarketing -- Chapter 2: E-mail Marketing -- Chapter 3: Online Advertising -- Chapter 4: Affiliate Marketing -- Chapter 5: Search Engine Marketing -- Chapter 6: Search Engine Optimization -- Chapter 7: Pay per Click Advertising -- Chapter 8: Social Media -- Chapter 9: Crowdsourcing -- Chapter 10: Viral Marketing -- Chapter 11: Online Reputation Management -- Chapter 12: Web Public Relations -- Chapter 13: Web Site Development and Design -- Chapter 14: Online Copywriting -- Chapter 15: Web Analytics and Conversion Optimization -- Chapter 16: Mobile Marketing -- Chapter 17: Customer Relationship Management -- Chapter 18: Market Research -- Chapter 19: eMarketing Strategy…”
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Market Engineering Insights from Two Decades of Research on Markets and Information /
Published 2021Table of Contents: “…Information and Market Engineering at KIT: Quo Vadis? -- Market Success: The Quest for the Objectives and Success Factors of Markets -- Decision Analytics for Initial Public Offerings: How Filing Sentiment Influences Stock Market Returns -- Taxonomy Development for Business Research: A Hands-On Guideline -- Understanding Emotions in Electronic Auctions: Insights from Neurophysiology -- Studying Conceptual Modeling Processes: A Modeling Tool, Research Observatory, and Multimodal Observation Setup -- Engineering Energy Markets: The Past, the Present, and the Future -- Can Immersive Systems Help Address Sustainability Goals? …”
Link to Metadata
Electronic eBook -
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eMarketing The Essential Guide to Marketing in a Digital World
Published 2022Subjects: “…Marketing Textbooks…”
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Principles of Marketing
Published 2015Table of Contents: “…Chapter 1: What is Marketing? -- Chapter 2: Strategic Planning -- Chapter 3: Consumer Behavior: How People Make Buying Decisions -- Chapter 4: Business Buying Behavior -- Chapter 5: Market Segmenting, Targeting, and Positioning -- Chapter 6: Creating Offerings -- Chapter 7: Developing and Managing Offerings -- Chapter 8: Using Marketing Channels to Create Value for Customers -- Chapter 9: Using Supply Chains to Create Value for Customers -- Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence -- Chapter 11: Integrated Marketing Communications and the Changing Media Landscape -- Chapter 12: Public Relations, Social Media, and Sponsorships -- Chapter 13: Professional Selling -- Chapter 14: Customer Satisfaction, Loyalty, and Empowerment -- Chapter 15: Price, the Only Revenue Generator -- Chapter 16: The Marketing Plan…”
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Introducing Marketing
Published 2011Table of Contents: “…1. Introducing marketing -- 2. Understanding and approaching the market -- 3. …”
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Principles of Marketing
Published 2022Table of Contents: “…Setting the Stage -- Chapter 1. Marketing and Customer Value -- Chapter 2. Strategic Planning in Marketing -- Unit 2. …”
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