Showing 261 - 280 results of 417 for search '"public relations"', query time: 0.09s Refine Results
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    eMarketing - The Essential Guide to Online Marketing

    Published 2012
    Table of Contents: “…Chapter 1: Introduction to eMarketing -- Chapter 2: E-mail Marketing -- Chapter 3: Online Advertising -- Chapter 4: Affiliate Marketing -- Chapter 5: Search Engine Marketing -- Chapter 6: Search Engine Optimization -- Chapter 7: Pay per Click Advertising -- Chapter 8: Social Media -- Chapter 9: Crowdsourcing -- Chapter 10: Viral Marketing -- Chapter 11: Online Reputation Management -- Chapter 12: Web Public Relations -- Chapter 13: Web Site Development and Design -- Chapter 14: Online Copywriting -- Chapter 15: Web Analytics and Conversion Optimization -- Chapter 16: Mobile Marketing -- Chapter 17: Customer Relationship Management -- Chapter 18: Market Research -- Chapter 19: eMarketing Strategy…”
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    Principles of Marketing by Gomez Albrecht, Maria, Green, Mark, Hoffman, Linda

    Published 2022
    Table of Contents: “…The Promotion Mix: Advertising and Public Relations -- Chapter 15. The Promotion Mix: Personal Selling and Sales Promotion -- Chapter 16. …”
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