Showing 321 - 340 results of 417 for search '"public relations"', query time: 0.08s Refine Results
  1. 321
  2. 322
  3. 323
  4. 324
  5. 325
  6. 326
  7. 327
  8. 328

    Principles of Marketing

    Published 2015
    Table of Contents: “…-- Chapter 2: Strategic Planning -- Chapter 3: Consumer Behavior: How People Make Buying Decisions -- Chapter 4: Business Buying Behavior -- Chapter 5: Market Segmenting, Targeting, and Positioning -- Chapter 6: Creating Offerings -- Chapter 7: Developing and Managing Offerings -- Chapter 8: Using Marketing Channels to Create Value for Customers -- Chapter 9: Using Supply Chains to Create Value for Customers -- Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence -- Chapter 11: Integrated Marketing Communications and the Changing Media Landscape -- Chapter 12: Public Relations, Social Media, and Sponsorships -- Chapter 13: Professional Selling -- Chapter 14: Customer Satisfaction, Loyalty, and Empowerment -- Chapter 15: Price, the Only Revenue Generator -- Chapter 16: The Marketing Plan…”
    Access online version
    Electronic eBook
  9. 329
  10. 330
  11. 331
  12. 332
  13. 333
  14. 334
  15. 335
  16. 336
  17. 337
  18. 338
  19. 339
  20. 340