Search Results - "public relations"

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    Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective / by Marschlich, Sarah

    Published 2022
    Table of Contents: “…1 Introduction -- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations -- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy -- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy -- 5 Study Context: The Case of the UAE -- 6 Method -- 7 Results -- 8 Discussion -- 9 Conclusion.…”
    Link to Metadata
    Electronic eBook
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