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    Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion by Szczęsna, Ewa

    Published 2024
    Subjects: “…COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing…”
    OAPEN Library: download the publication
    OAPEN Library: description of the publication
    Electronic Book Chapter
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