Search Results - Essential Media Communications

  1. 141
  2. 142
  3. 143
  4. 144
  5. 145
  6. 146
  7. 147
  8. 148
  9. 149
  10. 150
  11. 151
  12. 152
  13. 153
  14. 154
  15. 155
  16. 156
  17. 157
  18. 158

    Launch! Advertising and Promotion in Real Time by Solomon, Michael, Cornell, Lisa Duke, Nizan, Amit

    Published 2009
    Table of Contents: “…Chapter 1: Meet SS+K: A Real Agency Pitches a Real Client -- Chapter 2: A User's Manual: Advertising, Promotion, and Marketing Essentials -- Chapter 3: Advertising and Society -- Chapter 4: Consumers and the Communications Process: SS+K Gets to Know Its Consumers -- Chapter 5: Know Your Audience: SS+K Learns All About msnbc.com, Inside and Out -- Chapter 6: Segment, Target, and Position Your Audience: SS+K Identifies the Most Valuable News Consumer -- Chapter 7: Decide What You Can Afford to Say: msnbc.com Sets the Budget -- Chapter 8: Create a Strategy: SS+K Puts Its Research to Use as the Agency Creates the Brief -- Chapter 9: Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media Tactics -- Chapter 10: Plan and Buy Media: SS+K Chooses the Right Media for the Client's New Branding Message -- Chapter 11: Execute on All Platforms: SS+K Goes into Production Overdrive -- Chapter 12: Make the Message Sell: SS+K Ensures that All Components Tell the Brand Story -- Chapter 13: Launch! …”
    Access online version
    Electronic eBook
  19. 159
  20. 160