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    Media Innovation and Entrepreneurship

    Published 2017
    Table of Contents: “…ForewordPreface from the EditorsDeveloping the Entrepreneurial Mindset -- Developing the Entrepreneurial Mindset -- Taking Risks and Building Resilience on the Path to Innovation -- From the Field: Q&A With a Young Innovator -- What's an Intrapreneur? And How Do I Become One? -- Looking Ahead -- Ideation -- Ideation -- Looking Ahead -- Customer Discovery -- Customer Discovery for Content and Tech Startups -- Looking Ahead -- Business Models for Content & Technology Ventures -- Business Models for Content and Technology Plays -- From the Field: Refining Our Business Plan Was the Key to Attracting Our First Investor -- From the Field: Writing a Business Plan & Budget -- Nonprofit Model Development -- Nonprofit Model Development -- From the Field: The Knoxville Experiment -- Exercise: Being a Media Nonprofit -- Freelancing as Entrepreneurship and Consulting as Business Models -- Freelancing as Entrepreneurship and Consulting as Business Models -- From the Field: How to Get and Keep Gigs as a Freelance Journalist -- From the Field: How I Ditched the 9 to 5 and Built a Business I Could Live With -- Looking Ahead -- Startup Funding -- Startup Funding: Introduction -- Startup Funding: Why Funding -- Startup Funding: Traditional Venture Funding -- Startup Funding: Nontraditional Funding Sources -- Startup Funding: Crowdfunding -- From the Field: Friends, Family and Fools Funding -- From the Field: The Journey from Listening to Leader -- From the Field: Your Kickstarter Campaign is a Story -- Looking Ahead -- Pitching Ideas -- Pitching Ideas -- From the Field: The Perfect Pitch -- Looking Ahead -- Marketing Your Venture to Audiences -- Marketing Your Venture to Audiences -- Marketing Your Venture: Engagement and Analytics -- Looking Ahead -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges -- From the Field: A Short History of Silicon Valley -- Planned AdditionsInstructor ResourcesGlossaryAcknowledgementsAbout the AuthorsCover CreditsLicense & Remixing InformationHelp to Expand This Book!…”
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    Speculations

    Published 2020
    DOAB: download the publication
    DOAB: description of the publication
    Electronic Book Chapter
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