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Martial Culture and Historical Martial Arts in Europe and Asia A Multi-perspective View on Sword Culture /
Published 2023Table of Contents: “…Part 1 : Sword Culture from Socio-historic Perspectives -- Chapter 1 - Stratification in Italian Martial Culture (Roberto Gotti & Enrico Valseriati) -- Chapter 2 - Development of the Yanlingdao from the Yuan to Qing dynasty (Gong Jian) -- Chapter 3 - Daniel Jaquet, The Rise of the Two-Handed Sword in the Age of Staff-Weapons -- Chapter 4 - Ma Lianzhen, The Origin of the Two-Handed Sword in China -- Part 2: Fight Books: the Transmission and Interpretation of Knowledge -- Chapter 5 - Omar Ma, Ming Dynasty Chinese Fencing Treatises -- Chapter 6 - Miriam Vogelaar, Fabris's 1606 Fencing Manual: an Analytical Bibliographical Study -- Chapter 7 - Manuel Valle Ortiz, The Ferrara Manuscript: Destreza and Vulgar -- Part 3: Material Culture: Weapons, Technology, & Aesthetics -- Chapter 8 - Hu Xiaojun, Rediscovering Swordmaking Techniques of Ancient China: Insights from Reconstructing a Han-Dynasty Ring-Pommel Dao -- Chapter 9 - Gabriele Tonelli, Historical Sword-making Techniques in Northern Italy in the XVI and XVII Centuries -- part 4 : Classical Martial Art Traditions -- Chapter 10 - Ma Lianzhen, Duanbing and the History of Fencing in China -- Chapter 11 - Jacopo Penso, Interpreting Achille Marozzo's System of Sword-fighting: A Contemporary Case Study -- Chapter 12 - Axel Pettersson, Applying Pedagogic Methods in Historic European Martial Arts. .…”
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Launch! Advertising and Promotion in Real Time
Published 2009Table of Contents: “…Chapter 1: Meet SS+K: A Real Agency Pitches a Real Client -- Chapter 2: A User's Manual: Advertising, Promotion, and Marketing Essentials -- Chapter 3: Advertising and Society -- Chapter 4: Consumers and the Communications Process: SS+K Gets to Know Its Consumers -- Chapter 5: Know Your Audience: SS+K Learns All About msnbc.com, Inside and Out -- Chapter 6: Segment, Target, and Position Your Audience: SS+K Identifies the Most Valuable News Consumer -- Chapter 7: Decide What You Can Afford to Say: msnbc.com Sets the Budget -- Chapter 8: Create a Strategy: SS+K Puts Its Research to Use as the Agency Creates the Brief -- Chapter 9: Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media Tactics -- Chapter 10: Plan and Buy Media: SS+K Chooses the Right Media for the Client's New Branding Message -- Chapter 11: Execute on All Platforms: SS+K Goes into Production Overdrive -- Chapter 12: Make the Message Sell: SS+K Ensures that All Components Tell the Brand Story -- Chapter 13: Launch! …”
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