Search Results - Kadir Yağiz

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    The Mediation Effect of Overall Brand Equity between Brand Superiority and Media Consumption Behaviours of Sport Team Consumers During COVID-19 by Kadir Yağiz

    Published 2021
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  2. 2
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    The interrelationships between football fans' psychological connection to a team, perception of sponsorship and sponsorship response in the context of new team and new sponsor by Kadir Yağız

    Published 2023
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    Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance by Kadir Yağız

    Published 2021
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