Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance
The purpose of this study was to investigate the effect of brand credibility and brand affect on behavioural intentions of professional sports team consumers toward their teams, and also investigating the moderating role of their brand affect level, live attendance frequency in stadium and gender on...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Nicolaus Copernicus University in Toruń,
2021-02-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |