Ngā hua rapu - Kadir Yağız

The Mediation Effect of Overall Brand Equity between Brand Superiority and Media Consumption Behaviours of Sport Team Consumers During COVID-19 mā Kadir Yağiz

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The interrelationships between football fans' psychological connection to a team, perception of sponsorship and sponsorship response in the context of new team and new sponsor mā Kadir Yağız

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Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance mā Kadir Yağız

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