Trung Nguyên
Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of
coffee. The firm was founded in 1996 in
Buôn Ma Thuột,
Đắk Lắk Province by
Dang Le Nguyen Vu and
Le Hoang Diep Thao upon realizing the potential and opportunities for the development of the coffee industry in opening Vietnam’s economy. Trung Nguyên is the largest domestic coffee brand within Vietnam, and exports its products to more than 60 countries, including major markets such as the
United States, the
European Union, the
United Kingdom,
Germany,
China,
Canada,
Russia,
Japan,
Dubai,
Australia, and
ASEAN countries, including its international hub in
Singapore. The group is composed of several subsidiaries, among them Trung Nguyên Corporation JSC, Trung Nguyên Instant Coffee Company JSC, Trung Nguyên Coffee LLC, G7 Commercial Services Company, Đặng Lê Tourism Company JSC and Trung Nguyên Franchising Company JSC. Its most successful product is G7 instant coffee, which took top domestic position in 2016 and has recorded 200% growth in its export markets. Following a high-profile separation with her husband, in 2016 Le Hoang Diep Thao established an independent spin-off firm in Singapore, Trung Nguyên International, which she used as a springboard for her own coffee chain TNI King Coffee. King Coffee now exports its products to more than 120 countries worldwide.
Provided by Wikipedia
