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Entertainment-Education Behind the Scenes Case Studies for Theory and Practice /

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This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural str...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Frank, Lauren B. (Editor), Falzone, Paul (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:1st ed. 2021.
Subjects:
Communication in economic development.
Communication in medicine.
Development Communication.
Health Communication.
Online Access:Link to Metadata
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Table of Contents:
  • Part I . From Then to Now: Historical Perspectives
  • 1. Introduction: Entertainment-Education Behind the Scenes
  • 2. Miguel Sabido's Entertainment-Education
  • 3. The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach
  • 4. Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era
  • 5. A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration
  • Part II . From Theory to Practice
  • 6. Transportation into Narrative Worlds
  • 7. The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions
  • 8. Music and Culture in Entertainment-Education
  • 9. Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study
  • Part III. From Research to Impact
  • 10. Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion
  • 11. Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries
  • 12. In Search of Entertainment-Education's Effects on Attitudes and Behaviors
  • 13. When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place
  • 14. Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education
  • Part IV . From Concept to Implementation
  • 15. Entertainment-Education, American Style: Informing and Studying Hollywood's Portrayals of Social Issues
  • 16. Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns
  • 17. Youth and Entertainment-Education
  • 18. How to Make a Living Legend: Bibliobandido as Literacy Movement Building
  • 19. When Your Audience Is Your Channel: Facebook for Behavior Change
  • 20. Last Mile Media: A How-To Guide
  • 21. Epilogue: The Next Reel for Entertainment-Education.

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